Young Minds #Take20 Campaign

The Challenge.

As part of The Drum's Do It Day 2017, Young Minds challenged a team of creatives to create a campaign that drives footfall to a new parents’ hub on their website. The hub gives parents key tips and information on recognizing and handling mental health issues in their children.


United Kingdom




The premise of the overall campaign centers around the idea talking to your child about how they’re feeling can be hard. By taking 20 minutes with them to do an activity you’ll both enjoy, you’ll create a relaxed space to start that conversation.

Ta Da.

3,000 views to the #Take20 Hub within 24hours of the official launch.


Client Feedback:

I hope you’re recovered from the mammoth day that was Do It Day! It was such a success and we really are so grateful for all your help on the campaign - we’ve now had nearly 3000-page views on the #Take20 hub and some really lovely coverage and comments on social.

Lucy Taylor Mitchinson – Brand and Marketing Manager (YoungMinds)


Nothing gimmicky, just really strong content that will be so helpful to so many parents for months/ years to come. There’s real substance behind it and I’m really really proud of it. All of us at Young Minds are so, so grateful to all of you and really hope we get to work together in the future.

Tom Madders – Director of Communications and Campaigns (YoungMinds)

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