Young Minds 'Find Your Feet' Campaign

Check out the video!

The Challenge.

As part of their Find Your Feet initiative, Young Minds challenged us with the task of creating both an educational and engaging film, to be showcased to 10 & 11 year olds transitioning from primary to secondary school.

Year:
2018

Location:
United Kingdom

Categories:

Social

The Delivery.

After a series of creative brainstorms, we decided that a news style programme would be an effective way of promoting key messages and issues experienced by children.

Ta Da.

Met with huge positivity, the films are currently being broadcast across the UK to the ASDA Foundation, Year 6 & 7 students, teachers & school staff, parents & carers. Short teaser clips of the films have also been created for Young Mind’s 175k strong social following.

“The videos look so great, I’m so happy with them! Can’t wait to get them out there.”

Lucy Taylor Mitchinson- Brand and Marketing Manager (Young Minds)

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