Vodafone Samsung Bus tourView the film.
We needed to spread the word about Samsung and Vodafone’s summer offers to as many people as possible over the summer. But how do you cover the entire UK in 8 weeks? The Samsung Bus was born…
Mobile & Telco, Retail
The Samsung Vodafone Bus was a fantastic success. It fulfilled its brief by generating uplift in Samsung/Vodafone sales in locations visited and ensuring full integration between manufacturer and network. With over 2,000 miles, 22 locations and 40,000-plus customer interactions in 7 weeks, the campaign produced a simple yet versatile space at the heart of the required demographic.
From pitch through to delivering results, Undercurrent have been bang on what we required. We are looking forward to creating the tour well in to 2015”
Channel marketing manager
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