TK Maxx Oxford Street Store Launch

The Challenge.

TK Maxx were launching their new flagship store on Oxford Street – one of the most iconic retail locations in the world. In order to celebrate their 25 years on British high streets, they enlisted the help of Undercurrent to help plan and execute this launch.




United Kingdom 

The Delivery.

The launch took place over two days, an exclusive preview evening for VIP customers and invited guests, and the official launch day for the public.

Ta Da.

  • Over 200 guests at the exclusive preview night.
  • Hundreds of people entered the store generating the highest sales for any TK Maxx store launch in the UK.
  • Over 1,000 shoppers to engage and enter the in store curated rail competition for a chance to win across the 4 x activation days.

What a great event this is, it is such a treat to be able to shop TK Maxx before it has opened – thanks so much for inviting me.

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