Samsung @ The O2 Annual Conference

The Challenge.

Samsung challenged Undercurrent to make a real impact at O2’s Annual Conference at Twickenham Stadium with grandiose, captivating group experiences.






Internal Comms, Mobile & Telco, Music


We wanted to make the experiences as enveloping and enticing as possible. To achieve this aim, we focused the activity on one of Samsung’s most immersive and innovative products: Gear VR.

Ta Da.

Key Stats:

1850 O2 employees took part in the Samsung Sessions area from 2043 over a 90 minute period

At the same time, 980 O2 employees experienced the VR rollercoaster, with a queue up to 20 deep at a time!

Overall a job well done, with extremely strong feedback from both O2 and Samsung.

Thanks so much for all your effort on this, I’ve had such amazing feedback from O2

Amy Legg, Channel Marketing Manager
Samsung UK

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