Samsung S9 Tech Roadshow

The Challenge.

Samsung challenged Undercurrent to make a real impact at the Retail Roadshow by showcasing exclusive devices and experiences to partner channel employees.


United Kingdom


Mobile & Telco, Social

The Delivery.

We wanted to make the experience as interactive and intriguing as possible. To achieve this, we focussed on the S9’s new Super Slow-Mo feature by creating a confetti booth.

Ta Da.

  • 1930 Channel employees visited the stand across the 16 days
  • 1300 Employees were Samsung trained
  • 700 Employees experienced the Super Slow-Mo feature in the confetti booth

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