Samsung Presents Olly Murs, Powered by Vodafone

The Challenge.

Samsung and Vodafone partnered to present an exclusive gig for Olly Murs fans last at The Hospital Club in London's Covent Garden.






Internal Coms, Music, Talent


Consumers who purchased the handset throughout February and March via the Vodafone retail channel were given the opportunity to win a pair of tickets to Murs' nationwide tour with lucky entrants winning tickets to the exclusive London gig.

Ta Da.

This final activation of the three-month, fully integrated campaign has proved to be a fantastic success for Samsung and Vodafone. KPIs have been hit across the board and it has been a pleasure working with the product, retail, digital and social teams in both businesses.

Social activity from the event was huge, measuring the #GS5OLLYMURS from the one evening along we recorded the following social media stats from one night: 

  • Posts – 723
  • Users – 566
  • Reach – 8Million+
  • Impressions – 8.5Million+
  • 2 Winners chosen at random

A massive thank you to everyone in the team for making this campaign such a huge success. Feedback from everyone who attended has been exceptional and it was a fantastic way to end the promotion. I also enjoyed working with you all on the project.

Channel Marketing Manager

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