Samsung Presents Olly Murs – Never Been Better, Powered by Vodafone

The Challenge.

To produce a month long sales promotion for the Samsung Galaxy S5 through the Vodafone retail channel- both online and in-store.

Year:
2015

Location:
UK

Categories:

Mobile & Telco, Retail, Music, Talent

 

Delivery.

We chose Olly Murs as he had wide appeal across a varied demographic and has a large social following that we used to extend the reach of the campaign. We took advantage of many media channels; using Digital, Press & Social to ensure that the campaign messaging was sustained for the whole promotional period.

Ta Da.

Social media campaigns by Samsung & Vodafone, and social posts on Olly’s personal Facebook, Twitter & YouTube pages resulted in well over 60M+ impressions. 350 pairs of tickets were given away to over 20 UK shows – including 5 sets of meet and greets with the man himself – Olly Murs!

Wow- from conception to store in 3 weeks! You delivered a fully integrated campaign that was executed perfectly. Another great project!

Channel Marketing Manager
Samsung UK

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