Samsung Galaxy Note8 Roadshow

The Challenge.

In September 2017, Samsung launched the Galaxy Note8. Undercurrent was challenged by the brand to drive pre-orders and maintain momentum at 9 separate channel partners at launch and beyond; through a lifestyle led, engrossing activation.

Year:
2017

Location:
United Kingdom

Categories:

Internal comms, Mobile & Telco

Delivery.

We successfully activated 45 live days in 9 separate channel partners. The tour was over a 5-week period and encompassed visiting 4 different countries. The experience was bold, exciting and inviting as our primary focus was to engage agents during their limited offline time by sparking interest in the launch in an innovative way.

Ta Da.

Key Stats:

 

5718 agents visited the stand

5555 competition prizes given away

5718 merchandise items given away

 

Facebook & Instagram:

1079 posts

4616 reach

8090 impressions

I have received very positive feedback … many thanks again for a successful roadshow in Ireland!

David Barron
Samsung, Ireland

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