Samsung Elites Unbound

Check out the film.

The Challenge.

Create a live event that enables Samsung to introduce their UK wide retail Ambassadors to the new Galaxy S8 and S8+, showcase it’s marketplace USPs and empower them to promote the phone in their own stores.


United Kingdom


Internal comms, Mobile & Telco

The Delivery.

Undercurrent delivered six events in three locations using unique venues and a bespoke set to increase interest and bring the training to life.

Ta Da.

The client was adamant that they needed an agency partner that they could trust and rely on to deliver a series of faultless events and Undercurrent undoubtedly succeeded in exceeding all expectations.

547 Elites attended the events – four times as many as 2016. 

92% of those invited responded, with 75% accepting the invitation.

From those expected to attend there was a 90% success rate.

Elite feedback was excellent:

How appealing was the venue? 4.75/5

How easy was the registration process? 4.84/5

How would you rate the event experience? 4.76/5

“One of the things I love about Undercurrent as an agency, is you guys are to us what I hope Samsung are to their customers, you are a company we know we can trust and we know we get exactly what we need.”

David Smith, Retail Programmes Executive
Samsung, UK

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