Samsung A Series Roadshow
Samsung’s A Series range is targeted at mobile users who want premium features at an affordable price. Our challenge was to bring these features to life for call centre advisors through memorable experiences and games.
India, Philippines and UK.
Aligning to the youthful, Gen Z target market of the A series, we created a fun, bright and unique roadshow: The A Series Arcade.
We successfully delivered 70x live experience days, visiting 10x separated Channel Partners and 47x Contact Centres, over a 5-week period, in 4x
- 11,772+ advisors trained
- 103% against target FTE
- 14,055+ game players
The gamification is always a popular part of roadshows and you continue to deliver best in class games that engage staff and land the USP messaging”
Caroline Hay – Channel Marketing Manager