Samsung A Series Roadshow

The Challenge.

Samsung’s A Series range is targeted at mobile users who want premium features at an affordable price. Our challenge was to bring these features to life for call centre advisors through memorable experiences and games.

Year: 

2019

Location: 

India, Philippines and UK. 

 

 

The Delivery.

Aligning to the youthful, Gen Z target market of the A series, we created a fun, bright and unique roadshow: The A Series Arcade.

Ta Da.

We successfully delivered 70x live experience days, visiting 10x separated Channel Partners and 47x Contact Centres, over a 5-week period, in 4x

different countries.

 

Key Stats:

  • 11,772+ advisors trained
  • 103% against target FTE
  • 14,055+ game players

The gamification is always a popular part of roadshows and you continue to deliver best in class games that engage staff and land the USP messaging

Caroline Hay – Channel Marketing Manager
Samsung

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