Nurofen Express

The Challenge.

The aim of the campaign was to educate consumers on the key causes of tension headaches and how Nurofen targets the source to provide faster headache relief.

Year:
2015

Location:
London

Categories:

FMCG, Healthcare, Retail

 

Delivery.

We successfully delivered experiential activity with a live Tweet Wall in Victoria station which was used to engage consumers. The creative was extended to include all London mainline train stations and the Transvision & XTP screens.

Ta Da.

The twitter wall was a real success; we received 161 tweet entries on the day with a social reach of well over 150,000 resulting in 322,686 impressions. 2,400 leaflets were handed out and 5,000 interactions with the public were estimated. The Tweet wall and campaign also received a lot of media/written coverage!

Thank you for all your hard work last week for making this fantastic event happened! We shared photos internally, and everyone said how impactful it was. So again well done!


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