John Lewis Sunset Cinema

The Challenge.

Samsung challenged us to showcase their flagship 4K QLED TV range to John Lewis customers. Using the iconic John Lewis rooftop in the heart of Oxford Street as part of their summertime activity.





The Delivery.

We created Samsung’s Sunset Cinema, a ticketed event featuring classic films shown in incredible 4K within a magical rooftop setting

Ta Da.

The ROI figures speak for themselves: 

  • Six out of seven events sold out
  • 165 attendees
  • 100k+ social media impressions

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