#iloveCarmex, Valentines Day Special

The Challenge.

CARMEX asked us to engage London consumers on social media with a fun and vibrant activity to coincide with the most romantic day of the year, Valentine’s Day!


United Kingdom


FMCG, Healthcare, Retail


The Crusaders visited key locations in London including Oxford Street, Trafalgar Square and Carnaby Street to spread the #iloveCamex message far and wide!

Ta Da.

The activity had a reach of 25,000+ on Facebook and achieved 57 Twitter posts and 71 Instagram posts. Total social reach of the campaign = 100,000+ Total OTS = 200,000+

Thank you so much, we’re so impressed and pleased with the activity and the amount of engagements we’ve had through our social channels has been fantastic!

Brand manager
Carmex UK

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