#FollowTheRabbit at The O2Check out the video!
Undercurrent were challenged by telecoms giant O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music.
Mobile & Telco
Undercurrent’s in house creative team devised a fully bespoke light tunnel, intended to encourage customers to ‘Follow The Rabbit’ through a portal to reach live music.
The installation was live for 3 weeks and experienced by thousands of fans who attended shows by, but not limited to; Kygo, Imagine Dragons, Mayday, Elbow, Country to Country and Paloma Faith.
Unique visitors: 110,498
Estimated total visitors: 176,797*
*assuming 60% of people had WIFI switched off.
All the latest news, views and creative doodles from the team at our London HQ. #LoveTheInsight.