#FollowTheRabbit at The O2

Check out the video!

The Challenge.

Undercurrent were challenged by telecoms giant O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music.


United Kingdom


Mobile & Telco

The Delivery.

Undercurrent’s in house creative team devised a fully bespoke light tunnel, intended to encourage customers to ‘Follow The Rabbit’ through a portal to reach live music.

Ta Da.

The installation was live for 3 weeks and experienced by thousands of fans who attended shows by, but not limited to; Kygo, Imagine Dragons, Mayday, Elbow, Country to Country and Paloma Faith.

Unique visitors: 110,498

Estimated total visitors: 176,797*

*assuming 60% of people had WIFI switched off.

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