Dixons Carphone Peak Conference

The Challenge.

To create excitement with the Dixons store managers in the lead up to the crucial Christmas trading period by showcasing the Samsung product range whilst standing out from the competitors.


United Kingdom


Internal Comms, Mobile & Telco, Retail


To ensure we stood out from our competitors we repurposed our mobile and tablet double decker bus as the centre piece so that we were visible throughout the conference hall at the NEC.

Ta da.

The conference was a huge success and feedback from clients, delegates and event organisers alike confirmed that we stole the show with a well-planned and integrated Samsung product activation. We delivered the Christmas promotion communication to over 800 delegates with 268 comp entries.

The conference was a great success for Samsung, thanks Undercurrent for turning the project around within the short lead time!

Subscribe to the Undercurrent Newsletter.

Please enter your name and email address.