Carphone Warehouse Switch Squad
In August 2017, Carphone Warehouse introduced their new 'Switch and Save' ATL. Undercurrent was challenged by the brand to drive awareness of the new messaging- including the ability to save £181 by switching to Carphone Warehouse.
Mobile & Telco, Retail
We successfully activated 160 live staffing days across 2 weekends, visiting 40 different locations UK wide.
6000 unique engagements per day (customers being communicated the Switch and Save message, and asking further questions)
28688 customer interactions overall
Over 900 leads were generated (customer interactions led to purchases)
25150 leaflets were distributed, spreading the word
16532 prizes were won
Some very strong results from this campaign. Thank you!”
Retail Marketing Manager, Carphone Warehouse
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