Carphone Warehouse Switch Squad

The Challenge.

In August 2017, Carphone Warehouse introduced their new 'Switch and Save' ATL. Undercurrent was challenged by the brand to drive awareness of the new messaging- including the ability to save £181 by switching to Carphone Warehouse.

Year:
2017

Location:
United Kingdom

Categories:

Mobile & Telco, Retail

The Delivery.

We successfully activated 160 live staffing days across 2 weekends, visiting 40 different locations UK wide.

Ta da.

Key Stats:

6000 unique engagements per day (customers being communicated the Switch and Save message, and asking further questions)

28688 customer interactions overall

Over 900 leads were generated (customer interactions led to purchases)

 

25150 leaflets were distributed, spreading the word

16532 prizes were won

Some very strong results from this campaign. Thank you!

Angela Dickinson
Retail Marketing Manager, Carphone Warehouse

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