Carphone Warehouse Kate Moss Launch

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The challenge.

We staged launch events for the Kate Moss Accessories range in 10 Carphone Warehouse stores nationwide. We installed a dressing table in each store styled with accessories where customers could take ‘selfies’ to enter our competition.

Year:
2013

Location:
United Kingdom

Categories:

Luxury, Mobile & Telco, Retail, Talent

Delivery.

We held experiential events in 10 stores across the UK on launch day.

Ta da.

The display helped position the KM accessories as luxury items. The competition and giveaways created excitement and encouraged people to get involved. Store managers were pleased with the event and reported an uplift in sales on the day.

Bubbly and interactive promotional girls - tattoos were well received and got the customers engaged. The table was an attraction in itself!


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