Carphone Warehouse and Heads Together - #ThereForMe

Watch the video.

The Challenge.

Undercurrent were presented with the complex task of a multi-channel charity campaign focusing on banishing the stigma surrounding mental health.

Delivery.

Our strategy being predominantly focused on social, we created a photography ‘Thank You’ campaign where people acknowledge an individual who has supported them through a period of emotional / mental instability by holding up their name within a campaign branded frame.

Ta Da.

The social stats speak for themselves! Not only did our campaign generate 3.5m impressions on Twitter, but our hashtag was trending on 10th October (Mental Health Day.) Our thereforeme website also received nearly 6k page views within a few days.

“Thank you all so much! It looked amazing! Everyone should be very proud.”

Zoe Bailie, Director of Brand and Innovation
The Mix

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