Boots 'Insneezia' – Million Petal Nightfall

Check out the film.

The Challenge.

One million flower petals released in to the air to highlight the effects of night-time hay fever!




FMCG, Healthcare, Retail, Social


The event was timed to coincide with London’s pollen levels peak (between 8pm – 9pm), visitors and passers-by were encouraged to dance in the shower of petals.

Ta Da.

Huge crowds gathered at St Christopher’s Place to watch the Petal Nightfall, the campaign gathered over 2million impressions on social media and generated press coverage online on websites such as The Huffington Post and The Independent.

Check out the Social stats:

Posts – 533

Users - 280

facebook film views - 790,000+

Reach – 1,524,710

Impressions – 2,610,768

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