Amazon Treasure Truck- VR Experience

The Challenge.

As part of Amazon’s UK launch of their Treasure Truck, Samsung asked us to create a VR experience to showcase Disney’s newly released Star Wars: Droid Repair Bay app.


United Kingdom


Retail, Social


With all this in mind, we chose to host the VR experience in a specially constructed glass box that could be transported easily and installed in under 2 hours.

Ta Da.

Over the course of the day we attracted a lot of attention, particularly in Covent Garden. The queueing system was successful and every single person who signed up, returned to the stand for the VR experience. The result of the activation was 168 VR experiences across 2 UK locations in 6 live hours. 

I loved the VR element and your team were absolutely amazing and handled everything perfectly. Louisa Black, Disney

Subscribe to the Undercurrent Newsletter.

Please enter your name and email address.