Outdoor Experiential

Summer is the season of outdoor experiential! We take a look at some of our favourite campaigns from previous years.

29.07.2020

 

Summer is well and truly here! People are out in the parks, walking through town centres and enjoying the outdoors.

As the population moves outside this is a great opportunity to engage with them in a safe environment.

Brands like Jägermeister have seized this opportunity with their ‘Ice Cold Convoy’ of bars on wheels travelling the country this summer.

Below we round up our Top 5 outdoor activations from the past few years and what made them special.

WWF NATURE PHONEBOX

We worked with WWF to raise public awareness of nature depletion and climate change in the UK. The campaign aimed to inspire people to demand action from their MPs to affect positive policy change.

Our ‘Nature Phonebox’ took a quintessentially British symbol and reimagined it as an oasis of nature in busy cities. The eco-friendly telephone booth travelled around the country recording messages from members of the public to be delivered to their MPs.

During our five-city tour we collected over 18 hours of voicemails, were featured in national publications and also reached several hundred thousand people on Instagram.

 

O2 FOLLOW THE RABBIT

We engaged live music fans at an iconic London venue with a disruptive light installation to promote the relaunch of O2’s Follow the Rabbit campaign. Our Month-long takeover of The O2 entrance arch reached over 200,000 gig attendees.

The final creation was a 9m high installation, representing the ‘rabbit hole’ Portal. The arch comprised of 230 D LED graphic tubes, knitted together with 2.5km of cable. We independently programmed each light to create a sensational light-show fitting to The Chemical Brothers – EML ritual – the track used throughout the ATL.

Our experience was supported by an OOH takeover campaign starting from the tube station and along the walking route to the venue.

SAMSUNG BUS TOUR

We created the ‘Samsung Galaxy Tour Bus’ that visited four sites across the UK.

The bus was split across two decks and flowing out into an outdoor experiential site, ensuring the use of multiple customer touchpoints simultaneously.

This campaign was unique in its social innovation – phone charging units powered entirely by kinetic energy generated from a children’s playground. Parents could take a break from shopping and charge their mobile phones whiles watching their children play. Playground equipment included – bikes, seesaws, log rollers and a roundabout.

The bus was divided into two distinct areas- downstairs we had a product display and sales area, upstairs was a connected lounge and a social photo booth.

SHAKE SHACK

We’re proud to have worked on the launch of the first Shake Shack restaurant in the UK. Our comprehensive campaign created a buzz pre-launch and culminated in the Housewarming Party for 350 restaurant industry heavyweights.

We created a multi-touchpoint campaign that teased Shake Shack’s arrival, announced the news, and then celebrated the launch. Using localised London Shack icons we covered the surrounding streets in clean graffiti, guerrilla projections, then threw a launch party that celebrated the mix of UK and American culture. Shutting down a section of the Covent Garden Piazza with a section of the Covent Garden Piazza with bands The Crookes and Young Kato.

JOHN LEWIS ROOFTOP CINEMA

Set on John Lewis’ incredible rooftop we gave customers the chance to experience popular films in 8K on Samsung’s 82” QLED TV. Following sold out screenings of the first series this has become a staple summer event for JL.

This ticketed event featured classic films shown in incredible 8K within a magical rooftop setting. The minimalist set blended seamlessly into John Lewis’ rooftop design and made sure Samsung’s screen was the star of the show. Wireless headphones were given to guests to make the experience truly immersive.

These sell out events have been run across the previous two summers and adapted as a Christmas activation last December.