Social Media Marketing: The Experiential Era
The ‘Conscious Consumer’ – The Blue Planet Effect
Since the last episode of Blue Planet II was aired towards the end of 2017, many of us have been made aware of just how big the impact of plastic is having on our oceans. This awareness has resulted in consumer attitudes shifting from a throw-away society, to one that is far more focused on sustainability, longevity of products and preserving our planet for future generations.
International Women's Day 2018
In celebration of International Women's Day and in support of some of the amazing stories we saw in the media on March 8th, we grabbed a few faces round the office and asked their opinion on this day of empowerment and recognition of women worldwide.
Humanising Digital Communication
We have seen a significant rise in smart phone manufacturers pushing emojis to the limits (Apple’s Animojis, followed up by Samsungs AR Emojis, as well as stickers and GIFs just to name a few). Is this just a gimmick to keep brands relevant to the younger target audience? Or is there psychologically beneficial and sophisticated human emotive interaction and communication developing in front of our filtered faces?