Since Apple’s introduction of Siri to the smart phone, voice recognition technology is slowly becoming an integral tool in today’s society. With the number of smart devices in our lives increasing, it has created a serious need for additional control for users.
The term smart device has gone beyond meaning just mobile phones and tablets. Seamless connectivity between all of our electrical appliances within our homes has become a necessity, whether that is using your smart TV to view apps and connect to Wi-Fi or viewing what is inside your fridge from your phone. Samsung’s range of home appliances from light bulbs to washing machines allows consumers to have a fully connected home and now with the addition of smart speakers we can operate all of these devices without having to move.
Whether you are talking to Bixby, Alexa or Siri you can gain an understanding of any subject to enhance your needs. “Bixby is it raining today” “Alexa what is the recipe for Thai Green Curry” Having the access to voice control allows us to be more hands on and gain information on the move, but just how is this being marketed to us and how is this being successfully represented through today’s events?
Over at AKQA the use of the Amazon Echo device has been implemented into several campaigns to highlight its diversity. One of the biggest challenges that they found was that Millennials, being the largest embracers of tech, often overlook the multiple capabilities of voice-first interfaces. Amazon wanted to expose Alexa to this “advertising-resistant” audience through an immersive experience that required an active exploration of its wide range of skills.
Amazon Echo Escape became the top attraction at New York Comic Con by gamifying the smart home. Creating the world’s first escape experience purely controlled by voice command. Themed within the settings of Tom Clancy’s Jack Ryan, players including gaming personalities such as CaptainSparklez, Swiftor and OMGitsfirefoxx, utilised the Echo to gain intel, crack codes and control smart-home devices to interact with live actors and work towards their release.
By combining the product with a story line to create an experience that demanded attention, the Echo Escape attracted over 5000 participants with hundreds taking part in the event. The livestream of the event reached over 1.5 million online participants during a 3-hour broadcast which included over 43,000 gameplay comments and engagements.
With interest in the event soaring, is this a sign of how gaming will be controlled in the future? Something that we can be certain of is that we will be seeing the use of voice technology increasing within events and if you haven’t purchased a smart speaker for your home yet, it may only be a matter of time.