If you’ve been following the conversations emerging from Mobile World Congress this week, you’ll have likely noticed an important theme… simply put, technological innovation is accelerating at a rate that we, as mere mortals, cannot even begin to understand let alone exploit to its full potential. And accelerating towards what I hear you ask? Somewhere between retro and realism it appears…!
As expected, most major announcements were made at the weekend press days prior to the official opening of the show but, to be honest, there were no huge shocks there (not even the revival of the not even slightly modernised Nokia 3310). The growth of video and content creation that we’ve been banging on about for a while was also extremely apparent, with surround video cameras becoming commoditised and the strength of the live streaming trend aptly reflected by the number of mobile live streaming kits featured. BUT the overarching theme remains clear among the wave of crazy new releases, smartphone nostalgia is definitely now ‘a thing’.
Some of our favourite retro revivals are listed below…
Samsung’s Noris Digital stylus that looks like a Staedtler pencil we all used at school.
Nokia 3310 complete with snake and everlasting battery life.
Blackberry make a comeback with the KEYone complete with a physical QWERTY keyboard… old school, I know.
On top of this nostalgia, what was also clear was that mobile brands have begun to behave in the same way as experiential marketers, ditching the traditional introspective view which involved thinking about the experience that brands can create in mobile, but also thinking about how mobile experiences can impact real life experiences.