A Female Focus.
Experiential events can be a great way to not only address issues, but really drive difference. Whilst other methods can create huge reach and start conversations across national borders, experiential has the ability to encourage people to connect ideas; force tricky conversations; or actively resolve an issue.
International Women's Day 2018
In celebration of International Women's Day and in support of some of the amazing stories we saw in the media on March 8th, we grabbed a few faces round the office and asked their opinion on this day of empowerment and recognition of women worldwide.
Humanising Digital Communication
We have seen a significant rise in smart phone manufacturers pushing emojis to the limits (Apple’s Animojis, followed up by Samsungs AR Emojis, as well as stickers and GIFs just to name a few). Is this just a gimmick to keep brands relevant to the younger target audience? Or is there psychologically beneficial and sophisticated human emotive interaction and communication developing in front of our filtered faces?