International Women's Day 2018
Secret Cinema's clever marketing tactics
Macbeth has just collared Banquo to discuss the premonitions brought to them by the witches. Could they possibly believe that the stuff of magic exists? A fumbling crash and a thousand eyes darting to the side of the stage. A phone is conjured into the midst of 11th century Scotland. Much to the performers disgruntlement they quickly scoop up the device and after a roar of laughter from the audience, continue on with the scene.
Experiential isn't just the cherry on top of the cake
For a few years now there has been a growing excitement about the possibilities experiential marketing holds for brands. Previously considered as a nice but not essential part of marketing; experiential events are now - more than ever - at the forefront of brands’ and consumers’ minds. The reason for this growth is the realisation that experiential activities are not just another event but an opportunity to create real, shareable connections between a brand and its audience.