Experiential in Retail
As competition in global markets escalates, the pressure is being piled on brands to provide new areas of competitive advantage, and in particular, areas which cannot be easily replicated and can be sustained.
The ‘Conscious Consumer’ – The Blue Planet Effect
Since the last episode of Blue Planet II was aired towards the end of 2017, many of us have been made aware of just how big the impact of plastic is having on our oceans. This awareness has resulted in consumer attitudes shifting from a throw-away society, to one that is far more focused on sustainability, longevity of products and preserving our planet for future generations.
A Female Focus.
Experiential events can be a great way to not only address issues, but really drive difference. Whilst other methods can create huge reach and start conversations across national borders, experiential has the ability to encourage people to connect ideas; force tricky conversations; or actively resolve an issue.