He's the Head of Studio at Undercurrent
Humanising Digital Communication
We have seen a significant rise in smart phone manufacturers pushing emojis to the limits (Apple’s Animojis, followed up by Samsungs AR Emojis, as well as stickers and GIFs just to name a few). Is this just a gimmick to keep brands relevant to the younger target audience? Or is there psychologically beneficial and sophisticated human emotive interaction and communication developing in front of our filtered faces?