Segun Malomo | Undercurrent

Meet Segun.

He's a Senior Event Producer- Technology & Innovation Specialist at Undercurrent

With a colourful history working across film distribution, apparel supply and experiential marketing, Segun brings with him a 360 insight of the consumer cosmos.

He’s a proven strategic thinker with fastidious execution whose campaigns deliver strong ROI. A self-confessed super geek capable of assembling supercomputers, owner of an impressive collection of anime, world cinema and video games a very eclectic taste in music and a questionable love of Kiehl’s, there’s not many brands he doesn’t relate to or get excited about.

Get in touch

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“Taking an empty space and transforming it into a platform that brands can connect with their audience is where I draw my energy from. Applying innovative, immersive and creative methods is my tool and delivering an engagement, smile, like or look of intrigue is my reward.”
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Is Mixed Reality the New Marketing Reality?

With the emergence and seemingly adoption of VR in the consumer space could we possibly be on our way to finally reliving experiences once only thought possible in Si-Fi TV shows such as Star Trek? I doubt that we’re anywhere close to a viable solution to the Holodeck but the combination of AR via mobile VR devices is making way for a technology that has vast potential in the world of events, marketing even within the workplace and schools. I am of course talking about Mixed Reality.

Living in a world of digital Charity

Charity “An organisation set up to provide help and raise money for those in need”. But how can we update the way we interact and develop our charitable involvement?