He's a Senior Event Producer- Technology & Innovation Specialist at Undercurrent
Is Mixed Reality the New Marketing Reality?
With the emergence and seemingly adoption of VR in the consumer space could we possibly be on our way to finally reliving experiences once only thought possible in Si-Fi TV shows such as Star Trek? I doubt that we’re anywhere close to a viable solution to the Holodeck but the combination of AR via mobile VR devices is making way for a technology that has vast potential in the world of events, marketing even within the workplace and schools. I am of course talking about Mixed Reality.