She's an Account Director at Undercurrent
Bringing Experiential campaigns to the Fashion High Street
High street fashion has become more and more involved in the world of experiential over recent years. Whether it's a special event for shoppers, a brand collaboration or an amazing amplification, experiential has become a vital tool for fashion brands to get themselves in front of their customers.
Boots 'Insneezia' – Million Petal Nightfall
One million flower petals released in to the air to highlight the effects of night-time hay fever!