Premium Laptop Experiential

HP

To take advantage of the high shopping centre footfall over Christmas we created an interactive installation showcasing HP’s premium laptops.

Challenge

Create a fun and engaging learning experience showcasing the most innovative features of HP’s laptops which will be remembered and stimulate demand Convert consumers from ‘Passive but interested’ over to ‘Active PC buyers’

Insight

Consumers are overwhelmed by choice in the laptop category and find it hard to distinguish between products.

Solution

A 360 degree experiential stand ensuring multi-directional footfall was captured. A caricaturist performed live sketches of customers using the Spectre laptop which was a draw for families and created dwell time on stand. A rotating display showcased the in-built ‘Sure View’ feature of the Envy laptops.

Result

Over 100 quality interactions on average per day resulting in 49 leads delivered to the local retail store.