Pandora Lounge
PANDORA
Pandora’s Live Lounge series attracted a younger audience of millennial consumers to their flagship stores through partnerships with female artists. Resulting in an average 26% sales uplift on event days.
Challenge
Support Pandora’s repositioning towards the younger market through activations in their Oxford Street flagship store.
Insight
Millennials look to celebrities and influencers to guide trends and purchases.
Solution
Pandora Live partnered with up and coming female talent (Ella Eyre, Pixie Lott, Gabrielle Aplin) for exclusive instore performances and shopping events.
Supported by press and social campaigns.
Result
All events sold out, 2,000 attendees, average of 26% sales uplift on event days.
“Undercurrent have once again provided a high spec set of launch events that have been bought to life through their in-depth digital and social strategies.”
Pandora
Marketing manager
