LATITUDE LIVESTREAM

EE

To showcase EE’s fast network by achieving the ‘impossible.’ We delivered the UK’s first live 360 streamed musical performance over a mobile network from Latitude festival.

Challenge

EE wanted to promote the speed and performance of their network in a challenging environment – festivals.

Insight

Mobile networks are notoriously unreliable at festivals, with many customers struggling to even send a text message.

Solution

To add credibility to EE’s network promises we needed to push boundaries and achieve a headline-grabbing first. A live 360 music performance streamed over EE’s 4G network.

Result

Live stream successfully delivered to over 550 EE stores nationwide using their network.

“We’ve partnered with Latitude for the first time this year to install our superfast 4G network on-site and we thought we’d put it to the ultimate test by trialling live 360° streaming video. We’re always looking for new ways to demonstrate the power of our network. We hope after today’s success, and thanks to a brilliant set from White, we will be able to host a lot more content like this over our network bringing more fans closer to the action at live events.”

 

EE
COMMUNICATIONS DIRECTOR