HP at Currys Peak Conference

HP

We created an experiential and interactive space, showcasing the latest HP products. Different zones were created within the stand to help educate delegates on the key messaging and features of HPs products, with a focus on PC ranges, peripherals and gaming. Our stand was remarkable amongst competitors, emphasizing sustainability and HP’s Eco-System.

Challenge

To provide a fun, engaging and interactive experience for our key retail channel partner, encouraging excitement and promotion around the HP eco-system (PC/Print/Peripherals and Gaming) all tied together with a sustainability message.

We needed to distinguish ourselves in a noisy and crowded event hall, giving delegates incentives to interact and learn about HP sustainability and eco-system, all while delivering an aligned and coherent HP Sustainability and Eco-system story.

Insight

We knew that we needed to stand out from the crowd, giving delegates a chance to go on a journey through a fully interactive space and learn about the HP eco-system through our experiential marketing stand design. It was important to keep delegates entertained and engaged with the product in each zone, so we created a gamified ‘task sheet’.

Solution

The stand had 4 different zones, each representing different products and brand ideologies.

ZONE 1: WELCOME

Delegates were first welcomed and are given a gamified task list with details on what they needed to achieve in each zone, on each HP device on display.

ZONE 2 – ECOSYSTEM

In this section products were displayed to recreate the consumer product environment, with HP products linked together to showcase the full HP eco-system.

ZONE 3 – INTERACTIVE PRINT ZONE

In this zone, we launched an exciting experiential moment of fun that provides attendees with a unique interactive photo opportunity; a ‘Crystal Maze’ style game where attendees had to step inside a wind machine and catch items that represented HP’s print & instant ink technology.

ZONE 4 – POWER ZONE / TAKE AWAY

In this zone, we created ‘smoothie bikes’ that mechanically powered a blender to make a smoothie, using the attendees own kinetic energy, providing the perfect memorable takeaway to end the delegate journey.

 

RESULTS

1213 Attendees
867 Engaged
Av. Dwell Time: 30mins

SERVICES PROVIDED

Experiential stand
Design and Print
Experiential Marketing

“We were incredibly impressed with the work Undercurrent put in to create what turned out to be a really successful experiential activation. They worked with insights to understand where to find our target market and tailored every detail of the activation.”

 

UK&I Trade Marketing Lead, HP Inc UK Limited