GOOGLE BT ENTERPRISE LIVE STAND

Google Pixel

In 2022, Undercurrent brought to life exciting key features of the Google Pixel 6 & 6 Pro to over 3,000 B2B delegates at the BT Enterprise Live stand at the NEC.

Challenge

We were tasked to bring to life the performance, safety and security features of the Google Pixel 6 & 6 Pro to 3,000 B2B delegates at the BT Enterprise Live stand at the NEC.

We needed to push the envelope, going against what delegates ‘expected’ to see at a B2B conference. This was in tandem with tapping into the theme of the conference – which was based around ‘growth’.

Insight

Attendees have little time throughout their sessions for interactions throughout the day.

It’s no secret that the way people work has changed irrevocably over the past two years. With the rise in hybrid working, technology such as Google Pixel has provided ways of easing this transition.

Solution

An exhilarating interactive stand that showcased the Pixel 6 and Pixel 6 Pro.

Our stand was split into zones, creating relatable scenarios, whether this was working from home, from the office or on the road, each demonstrating a USP feature of the Google Pixel.

By gamifying the experience with interactive stands, including skeeball style machines, classic ‘test of strength’ funfair attractions and more, we showed how both products could aid consumers in this new working world, provide moments of real joy along the way.

We created memorable “Googleyness” through our interaction zones, attracting a huge amount of delegates. The offering was booked up throughout, with queues stretching around the stand. With an additional focus on sustainability, we also utilised all re-usable and recyclable materials to give the stand a unique presence, separating it from competitors.

RESULTS

1636 Attendees Trained
93% NPS Score
1170 Total Giveaways

SERVICES PROVIDED

Challenge Design
Experiential marketing
Interactive stand
Staff Training
Social Content
Event Staffing

“So good. There was so much energy and atmosphere around the space with big queues the whole time. I even took a few of the C-Level guys through the display and they loved it!”

 

Ciara McQuillan Bridson
Associate Product Marketing Manager (Devices and Services), GOOGLE UK