Fight for Nature
WWF
Nature Phonebox took a quintessentially British symbol and re-imagined it as an oasis of nature in busy cities. Travelled around the country recording messages from members of the public to be delivered to their MPs.
Challenge
Raise public awareness of nature depletion and climate change in the UK.
Inspire people to demand action from their MPs to affect positive policy change.
Insight
Time poor MPs focus on causes that are most important to their constituents and respond well to direct pressure.
Solution
Our ‘Nature Phonebox’ took a quintessentially British symbol and reimagined it as an oasis of nature in busy cities.
The eco-friendly telephone booth travelled around the country recording messages from members of the public to be delivered to their MPs.
Result
5 city tour, 544 messages (70% from the experiential tour), 18 hours of voicemails. 270,000 instagram impressions, 15,310,900 readership and press impressions.
Award Nominations
“We teamed up with Undercurrent to create this British telephone box to bring nature back to cities everywhere, so we can inspire the public to demand action”
Barbara Cornejo Sensic
CAMPAIGN MANAGER, WWF UK
