EE Summer Live
EE boast an impressive array of partnerships with some of the UK’s biggest events. We used innovative streaming technology to deliver world first content events for their customers.
We were challenged to bring the UK summer to life for EE customers using VR.
The campaign had to be aligned with EE’s consumer propositions brought to life through the passion points of Sport and Music.
Awareness of EE event sponsorship was low as was confidence in mobile network performance at major events.
To ensure EE customers never missed the summer’s biggest moments, we created engaging VR content, this was livestreamed into retail stores and online.
- Glastonbury VR Experience
- Latitude music festive livestream over EE’s 4G network
- Arsenal vs Chelsea livestream
Average of 500,000 organic views on content produced.
VR Content delivered to over 500 EE retail stores.