EE Summer Live

EE

EE boast an impressive array of partnerships with some of the UK’s biggest events. We used innovative streaming technology to deliver world first content events for their customers. 

Challenge

We were challenged to bring the UK summer to life for EE customers using VR.

The campaign had to be aligned with EE’s consumer propositions brought to life through the passion points of Sport and Music.

Insight

Awareness of EE event sponsorship was low as was confidence in mobile network performance at major events.

Solution

To ensure EE customers never missed the summer’s biggest moments, we created engaging VR content, this was livestreamed into retail stores and online.

  • Glastonbury VR Experience
  • Latitude music festive livestream over EE’s 4G network
  • Arsenal vs Chelsea livestream

Result

Average of 500,000 organic views on content produced.

VR Content delivered to over 500 EE retail stores.