CREAMFIELDS PROMOTION
SAMSUNG VODAFONE
Partnership with Samsung and Creamfields festival to drive sales of their devices in Vodafone stores. Using festival tickets and exclusive content from Fatboy Slim, MistaJam and Ben Pearce to reward consumers.
Challenge
Drive sales on Samsung Galaxy mobile devices to Vodafone customers during the summer retail period. Offer a wide range of rewards to appeal to a broad range of consumers.
Insight
New study suggests people are keeping their phones longer because there’s not a compelling reason to upgrade, phone age at trade in rising 25% in 2 years.
Solution
We delivered a fully integrated retail proposition leveraging the festival sponsorship and artists to deliver engaging content with the contracted artists; Fatboy Slim, MistaJam and Ben Pearce. The campaign was activated across; in-store POS, online, experiential, social and digital.
Result
The campaign was a phenomenal success in retail and delivered over 4 million social impressions.
“Within a month Undercurrent delivered a fully integrated campaign with highly shareable content that was successful with both consumers and our channel partner Vodafone. Well done!”
SAMSUNG
CHANNEL MARKETING MANAGER
