Shake Shack London Launch.

Check out the Shake Shack shenanigans.

The challenge.

We’re proud to have worked on the launch of the first Shake Shack restaurant in the UK. Our comprehensive campaign created a buzz pre-launch and culminated in the Housewarming Party for 350 restaurant industry heavyweights.

Year:
2013

Location:
United Kingdom

Categories:

Music, Retail, Talent

Delivery.

We created a 360⁰ campaign that teased Shake Shack’s arrival, announced the news and then celebrated the launch.

Ta da.

The launch campaign was a huge success and resulted in great coverage for the brand and excellent growth in their UK social media presence, one of the main KPIs of the campaign. This is well established now with 13k Twitter followers and 9k Instagram devotees.

The housewarming party exceeded our wildest expectations. Most importantly it felt very Shake Shack. Great crowd, rocking bands, and sharp décor, it was all spot on and smartly executed.

Edwin Bragg, Marketing Director
Shake Shack

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