Samsung Vodafone Creamfields

Check out the film.

The Challenge.

This summer we partnered Samsung with Creamfields music festival to create an exciting campaign through the Vodafone channel to drive sales of the S6.

Year:

2015

Location:

UK

Categories:

Mobile & Telco, Music, Talent, Social

Delivery.

We delivered a fully integrated retail proposition leveraging the festival sponsorship and artists to deliver engaging content with the contracted artists; Fatboy Slim, MistaJam and Ben Pearce. The campaign was activated across; in-store POS, online, experiential, social and digital.

Ta Da.

The campaign was a phenomenal success in retail and delivered over 4 million social impressions.

55 Creamfields festival tickets and 125 Cream Presents tickets were distributed to those who had registered their Samsung Galaxy S6 and S6 edge handset during the promotion.

Within a month Undercurrent delivered a fully integrated campaign with highly shareable content that was successful with both consumers and our channel partner Vodafone. Well done!

Channel Marketing Manager
Samsung

Subscribe to the Undercurrent Newsletter.

Please enter your name and email address.