The challenge.

We were approached by one of our agency partners to take on a 'lead agency' role in producing installations around London to help activate Evian's 'Live Young' ATL campaign.

Year:
2013

Location:
United Kingdom

Categories:

FMCG, Retail

Delivery.

Unsuspecting Londoners at Canary Wharf and Finsbury Square returned to work in January to find the Evian Snow Playground.

Ta da.

The campaign was deemed a complete success with excellent PR pick-up. The 'playground' generated 51000 Facebook likes with a Twitter reach of 2.9 million and will be used at installations around the country in the coming year.

Just had all your extras down to the site. 16 of them! Really helped out for the film so thank you very much for that!

Creative Director
Havas

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