The House Festival - July 2011
“Just wanted to thank you both for all your help yesterday. The tent looked great and lots of fun was had by all! Please pass on thanks to all the team as well.”
Debbie Roff
PR and Digital Media Manager
TalkTalk
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To manage and make the most of TalkTalk's presence at the
uber chic House Festival - the Soho House Group's yearly party in a
field.
The theme of the festival is gorgeous and
glamorous country chic, and our creative treatments for the
activation needed to take that into account.
Hospitality was key as this was a great opportunity for
TalkTalk to entertain and network with journalists, suppliers and
clients alike. This was year two of our activation, so we were
asked to keep in the same theme, but bring that little bit
extra!
Our creative response took the festival's theme a step further
by creating the illusion of a TalkTalk Village Fete, complete with
strong man game, blankets, deck chairs, branded jars of sweets,
bunting and even a 'Hook a duck' game - loads of touches to make
sure that their marquee stood out, was well branded, and always
buzzing!
The client were delighted with what we did with their
space, and the comment of "it's the best decorated tent here!" was
banded about on several occasions.
Fuelled by great bar staff and plenty of fun and games, the
TalkTalk tent was a massive success. Year 2 of the
activation...Done...