To target areas of Kent where TalkTalk could begin to target the
public with broadband services.
To find local events with high footfall where local people could
be targeted to learn about TalkTalk and spread brand awareness.
Undercurrent researched and secured four local events - Kent
County Show, Kent Beer Festival, Whitstable Oyster Festival and
Tonbridge Football Fiesta.
These events were close to the target areas and
demographic whilst maintaining a large footfall.
At each event a unique call to action was put in place. These
included a hog roast, bucking bronco, football speed shoot out and
fresh fruit smoothies.
In order to take advantage of the 'call to action' the public had
to enter their details into the TalkTalk database.