Starbucks Fair Trade Sensory Competition - 2011

“Thank you for all your work and effort in organising the weekend for Kate and her friend. I met them today and could tell that they were blown away by the thought and detail you put into it.”

Jimmy Curtis
Marketing Manager Shared Planet
Starbucks

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 The brief

To plan and implement a fun packed, interesting and exciting weekend in London centred on the five senses as the prize for a Starbucks competition.

Our response

We endeavoured to include some of London's most well-known sights and experiences as well as a few slightly more unknown ones in a jam-packed tour de force of the city for our two competition winners. In an all-out assault on the senses we whisked them to Tate Modern, the London Eye, the Cowshed Massage parlour, wine tasting at Vinopolis and the Comedy Store. Not to mention some slap-up meals at Bodean's, Harrods and Claridge's to name a few, we even found time to squeeze in a Jack the Ripper tour and a West End show!

The weekend was rounded off in style with a visit to the Starbucks Aroma Lab where a crash course in coffee tasting preceded a Starbucks merch giveaway for our two winners.

Outcome

The weekend came off without a hitch; the two winners enjoyed the 'trip of a lifetime' and were suitably shattered by the time they left London on Monday. The Undercurrent Team were delighted to receive a Thank You card a few days later; it's always great to know when we've really hit home on an event!