Isklar - Style in the city
As this was the second of three sampling events we needed to
maintain Isklar's brand position as a premium water brand.
Position Isklar as a modern, stylish brand, in tune with today's
fashion.
Create an eye catching and appealing bar for the catwalk
room.
Sample at three locations around Birmingham city centre over three
days
We produced a striking white light bar to go at the back of the
catwalk area.
The two Isklar trolleys were positioned around key locations in
Birmingham city centre amongst the Style in the City shows, this
way the key demographic was able to be reached easily.
Six staff were dressed and made up in the Isklar 'Ice' look
becoming a focal point and adding to the interest around the
brand.
We sampled over eight thousand 500ml bottles around Birmingham
city centre as well as a thousand samples to catwalk show visitors,
ensuring Islkar had a presence on the front row and was being
visibly sipped by celebs.