Huggies - Little Bundle of laughs - 2010
“The client was really happy with the pod. All is going well and we have a couple of very amusing tales! ”
Vicky Potter
Senior Account Executive
Biss Lancaster
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We were asked to help generate content for a new campaign by
Huggies nappies which focused on new mums and their humorous
pregnancy/toddler stories.
The final content will be used to create a one off
stand up comedy gig, with 3 of the hottest comedians in the
country.
Essential requirements were:
1. To create a structure where members of the public could
easily record pregnancy stories.
2. The structure would need to be self contained and able to be
installed easily in shopping centres.
3. The structure would need to be completely branded with
Huggies - little bundle of laughs.
4. Research and provide locations in Shopping Centres around the
country which show both high footfall and in close proximity to
retail outlets distributing the product.
5. Provide staff to man the stand and encourage mums to be to
record their stories.
We carried out initial research in order to focus on
the best locations for the demographic required. Having
identified the correct areas, we then contacted and negotiated
rates with the venues.
We used our film production partners to create a fully
branded, sound proof unit that could be toured around the country.
They also provided fully qualified staff in order to maintain the
production value we required.
Our 'Huggies Team' were provided with a full days training
on both the product and the project, before going out on the road.
Merchandise and uniforms were also created for the
teams.
Full H&S documents were provided
before sending the teams on site.
Visiting 4 shopping centres in 6 days, the team generated
over 120, 1min vox pops with pregnant/new mums.
The hilarious stories will now be used to create the one
off comedy gig.
Little Bundles of Laughs? Job done!