Gumtree off line activation

 The brief

To create off-line events to activate the Gum Tree launch in x10 regional locations across the UK.

Our response

We sourced locations in each of the 10 cities to hold a monthly party for the on-line community to come together and put faces to names.

We covered venue liaison, AV (Big Screen Rockeoke) and the events pre-promotion (offline) through flyer drops and poster distribution.

Outcome

The events ran in each of the 10 cities for 6 concurrent months. The parties still exist to this day and a huge off line community has evolved from the initial organization.