TalkTalk Summer Party - A Day At The Seaside

 The brief

To create a Summer 'Thank You' party for TalkTalk Employees with around 700 attendees drawn from all levels from the TalkTalk Group, from board members to call centre agents. Ages 21-55.

The event had to be held at the TalkTalk head office in Shepherds Bush at the end of July, and the events agency that pitched successfully would be required to manage all aspects of the project including theming, graphics, production, catering and staffing all within a £23k budget.

Our response

On a beautiful summers day there really is nothing better than grabbing a bucket and spade and heading down to the seaside. The Great British Summer  is here, and with it donkey rides, pier games, fish and chips, deckchairs, ice cream, sticks of rock, and (because we're British) a nice cold drink or two. The TalkTalk brand is all about colour, fun and quality, and nothing says that better than a traditional day at the seaside, spiced up with a modern twist and a good old fashioned party, so that is exactly what we proposed.

We applied the theming to the main recreational space in the TT office, and also transformed the offices outside area with deck chairs, traditional windbreaks, sand pits, Victorian games, bunting, ice cream, a bouncy castle and fish and chips.

Outcome

The TalkTalk staff were treated to a great fish and chip supper, some great music (from both a DJ and a traditionally themed swing band) and had a great time with the Victorian games. And importantly they saw their canteen area in a whole new light - transformed to give the wow factor and leave the employees in no doubt that they are appreciated!