Samsung Galaxy Fest - June 2011
Manage Samsung's presence at the annual CPW One Team Conference.
This year, Samsung had opted for one of the three largest and best
placed stands, and asked Undercurrent to manage all production
within this space.
The stands focus was on the Samsung Galaxy family of handsets,
and the creative concept of the stand must embrace all handsets
under a clear single coherent theme, that stands out from the rest
of the manufacturers and is both engaging and exciting for
delegates.
We created Galaxy Fest, a mini festival with the following
elements:
- Branded DJ booth
- Two large festival screens
- Bespoke branded smoothie bar
- Four festival style stalls - one for each of the key product
messages
- Plenty of festival style seating
- A perspex tube full of wellies (as you do)
- Bespoke festival lanyards
- More bespoke festival style branding than you could shake a
stick out
We followed the festival theme right through every element of
the stand, from the staff costume (branded t-shirts paired with
shorts, flip-flops or wellies, straw hats etc) to the graphics and
footage on the large format festival screens which showed scenes
from major festivals behind information on Galaxy Fest's line up of
big acts - the handsets themselves.
The stand was consistently busy, with delegates interacting with
both the well briefed promo staff and the Samsung trainers.
We served over 1000 bespoke branded smoothies, and just under
1000 Samsung Galaxy Fest lanyards.
Delegates fully engaged with the stand, and we had several other
suppliers taking pictures of it with a look of awe and envy etched
on their little faces.